Schulhof & Associates today announced the launch of an innovative cancer information network and the appointment of an experienced industry executive to lead it. Charles Regan will be director of the Your Health–Your Decision Understanding Cancer Initiative, a unique partnership between nationally recognized cancer treatment facilities and a network ofleading broadcasters in all key markets across the United States.

Previous co-funded healthcare information initiatives:

Partnership Promo   WPDE / Conway

Myrtle Beach

Partnership Promo      CBS / Providence

Los Angeles

Today, those diagnosed with cancer have access to an abundance of healthcare information that can be confusing at best or misleading at worst. ​Patients and their families are left largely on their own to make life-critical treatment decisions.

Call Us:  

Understanding Cancer - A New National Media Partnership Assists Cancer Patients in Making Informed Treatment Decisions

​​National Cancer treatment providers and leading broadcasters working together to help those diagnosed with cancer make informed treatment decisions.

  • Market exclusivity:  your facility selects as many key markets that are important for your growth as a cancer care provider.
  • Cost-sharing:  Schulhof & Associates provides a leading broadcast partner in each market to co-fund and co-brand the Understanding Cancer Initiative with your organization.
  • The Understanding Cancer Initiative is cost-effective:  Local TV stations co-fund and co-brand the campaign to maximize impact for your facility.
  • The Understanding Cancer Initiative reaches a broad, national audience on multiple platforms - on-air, online, and social media channels.
  • The Understanding Cancer Initiative augments your facility's brand and draws new patients from new markets.
  • The Understanding Cancer Initiative enhances your facility's position as a patient advocate and a trusted brand, assisting patients and their families in evaluating the best treatment options.
  • Ease of execution:  Schulhof & Associates and our network of TV stations provide all marketing and production support to ensure success.

YHYD Call-in Program Intro   CBS / Providence  

Los Angeles

Cancer Treatment Provider Benefit Summary:

The Your Health-Your Decision Understanding Cancer Initiative is an exclusive media partnership between leading healthcare providers and local television stations across the U.S. This partnership targets the most valuable consumers: those who need treatment now.

To participate as a Understanding Cancer Initiative information provider and for market availability, contact:

The Your Health-Your Decision® Understanding Cancer Initiative fills a critical need.

Your Health - Your Decision®


Carl Schulhof     Schulhof & Associates             805.969.0893​​

Charlie Regan    Schulhof & Associates        202.510.1363