Schulhof & Associates today announced the launch of an innovative cancer information network and the appointment of an experienced industry executive to lead it. Charles Regan will be director of the Your Health–Your Decision Understanding Cancer Initiative, a unique partnership between nationally recognized cancer treatment facilities and a network ofleading broadcasters in all key markets across the United States.
Previous co-funded healthcare information initiatives:
Partnership Promo WPDE / Conway
Partnership Promo CBS / Providence
Today, those diagnosed with cancer have access to an abundance of healthcare information that can be confusing at best or misleading at worst. Patients and their families are left largely on their own to make life-critical treatment decisions.
Understanding Cancer - A New National Media Partnership Assists Cancer Patients in Making Informed Treatment Decisions
YHYD Call-in Program Intro CBS / Providence
The Your Health-Your Decision Understanding Cancer Initiative is an exclusive media partnership between leading healthcare providers and local television stations across the U.S. This partnership targets the most valuable consumers: those who need treatment now.
To participate as a Understanding Cancer Initiative information provider and for market availability, contact: