Charlie is the founder of Derwood Partners, a management consulting firm in the Washington DC area, and a former senior vice president at the National Geographic Society. He has extensive experience in developing successful partnership programs that help organizations reach their strategic growth and profitability goals in a variety of product and service markets.  Prior to joining National Geographic, Charlie spent 10 years as the executive vice president of, a digital ecommerce and content licensing company, where he was responsible for overall business development, creating strategic partnerships and leading the business strategy development team.  He has successfully launched a number of businesses in education, publishing, and multi-media.

Charles Regan, Principal

Carl Schulhof, Principal

Since 1987 Schulhof, Regan & Associates has specialized in bringing together leading health care systems, physician practices and TV stations to meet the ever-increasing need for health care information. Our principals offer decades of experience in the broadcast media, marketing and public relations

Call Us:  

Experience Makes A Difference

Michael Hunn, Chair

Healthcare Advisory Panel

Communicating the benefits of revenue-producing healthcare

services has been a hallmark of Robert Schultz’s career. A veteran copywriter, Bob honed his healthcare marketing skills at one of the nation’s leading healthcare advertising agencies. Over the years Bob has served academic medical centers, hospitals, physician practice groups, and medical device manufacturers from coast to coast. Bob understands the business of healthcare, the branding of providers, and the needs of healthcare consumers—and how to integrate all of these dynamics in successful campaigns. In an era when healthcare entities face unprecedented challenges, Bob helps clients effectively utilize media to fulfill their missions and achieve their business objectives. Bob holds both bachelor’s and master’s degrees, and has devoted his entire career to the marketing/communications profession.

Who We Are

Carl Schulhof
Schulhof & Associates

Charles Regan
Schulhof & Associates

Robert Schultz, Creative Director


Michael Hunn, was senior vice president and chief executive of Providence Health & Services, the second largest health system in Los AngelesA 20-year veteran of the healthcare industry, Hunn has been with Providence for more than eight years. Previously, he held top administrative positions with several major healthcare systems, including Tenet Healthcare Corp. and Kindred Healthcare, and was the chief executive of Providence Little Company of Mary Medical Center Torrance.

As regional chief executive of Providence California, he oversaw the six Providence medical centers in the Greater Los Angeles Area as well as numerous facilities including outpatient centers, long-term care facilities, physician organizations and a high school.

Carl Schulhof began his career in broadcast sales in 1979 at WISN-TV in Milwaukee, Wisconsin. He had gained an interest in health care while serving as a medic in the U.S. Army. After the Supreme Court’s decision legalizing hospital and physician advertising, Carl started developing information-based, marketing-driven media partnerships. In 1985 Carl joined Gaylord Broadcasting as Corporate Development Director and successfully established health care media partnerships in five of their markets. Forming Schulhof & Associates in 1987, Carl ultimately created successful campaigns with 96 stations in 43 U.S. markets.